Lead Gen Case Study

Our client is a global company, based in Melbourne that provides in car telematics for every General Motors vehicle produced within the USA.

Although based out of Melbourne, the majority of their services are offered in the USA and Europe with little market share in Australia and our client was looking to change that.

$7.9 MILLION – SALES PIPELINE BUILT IN REQUIRED CLIENT VERTICALS

ZERO – MEETINGS CANCELLED FROM OUR LEAD GEN EFFORTS

Case details

Client name:
Global Automotive Telematics Company
Location:
OneChat Melbourne Contact Centre
Category:
Business Solutions, Consumer Products

Program of Work

After consultation with the client around business objectives, OneChat performed two pieces of work:

  • Lead Generation into companies with a fleet of 100 plus vehicles. The initial demographic of the vehicles being targeted for appointments for the Field Team were: Rental cars, Couriers, Banking and Retail.
  • Sales to companies within the above demographic with less than 100 vehicles

OneChat designed a tailored training program and facilitated a lead generation and sales solution to a dedicated team. The results were outstanding.

We constructed a pipeline of over $7.9m in opportunities in the required verticals.Agents utilised their acquired training skills to navigate the gate keepers to speak directly with decision makers in such companies as: Westpac, Parmalat, Miele, Europcar, Thrifty and Budget. There were zero cancellations of meetings booked and our client was able to move forward into full presentations.

In addition, we conducted new data investigation and EDM design for 10,000 potential clients.

The vehicle telematics device retails at a cost of $20 per unit, per month and our total lead generation pipeline was $7.9 million.

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